Find 2 examples of effective or interesting monograms and discuss the importance, purpose, and qualities of each of these word marks. Select ‘one old and one new’ and compare and contrast them.
The Volkswagen logo is one of the most reputable and known monograms which uses the company's initials "V" and "w" and
are placed over one another so then both letters intertwine smoothly with one another. The blue colour background symbolises excellence, reliability and class - and three of the brands hallmarks. Meanwhile the white represents nobility, purity and charm. Throughout time the design has changed but the ideas behind the logo have always stayed the same.
The manufacturing of the Volkswagen product logo has evolved over a number of years, a black VW inscription appeared with a black circle, until 1967, when the emblem received a new colour scheme. Light blue replaced the black letters to create a more friendly global image. Eleven years after this, additional changes such as creating an inversion of the letters VW became white and were placed in a light blue background.
In the 1990s, the blue colour became deeper, while the latest update, in 2015, saw the logo change to 3D shading with a silver appearance to the lettering. The monogram has stayed the same since the 1930s.
The luxury designer brand Chanel's logo, is simple and effective and was released over 100 years ago. There have been a number of controversies surrounding the Chanel logo. However, unlike other designer brands the Chanel logo has not changed over the years. Which shows the history of the logo involves a direct focus on a single, long-standing image.
The two interlocking C's is a reference to Coco Chanel's initials. The Chanel monogram comes in a variety of different forms. The standard Chanel emblem (the two C's) is often seen on its own throughout a range of different designs. You'll see on anything from dresses, sunglasses and bags and purses.
Sometimes, the logo is styled with a circle around them, helping to make the image stand out from the rest of the page. However, the intertwining letters don't always need a background.
The custom Chanel logo monogram is said to be a variation on Chanel's handwriting. Underneath the logo, the word 'Chanel' is written in all capitals, with bold, yet sophisticated lines.
This font is similar to traditional sans-serif typeface like ITC Blair's Pro Bold, but with lines modified. The spacing between the letters is also quite broad, creating an air of clean sophistication for the brand.
Usually the Chanel logo colours are black and white, although its possible to see the Chanel sign through the range of colours, depending where you look. Throughout numerous fashion collections, designers have transformed the Chanel logo colours in to different shades to bring an impact to different spaces.
The official Chanel logo of the interlocking C's has remained the same for several years now. The logo may have a problematic history but at this point it remains an effective way to highlight the elegance and luxury of the brand.
Provide references and links to your research and image sources as appropriate.
The Volkswagen website, viewed May 30 2022,
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