Progress Log | Blog Post 2 #VCD302

In my project, I analysed previous student examples to understand how motion design can effectively convey tone and storytelling. One example that stood out was the Juno project, which used simplicity and fluid transitions to create an engaging sequence. I was particularly inspired by how the letter ‘o’ in Juno rotated into the next frame, which led me to experiment with a disco ball icon as a transitional element, guiding the movement of text into the following frame. This follows primary motion principles, where elements move in a deliberate and controlled way to maintain a smooth flow. 

At the start of my sequence, I used a dragging motion for the main title, shifting it to the side before the rest of the animation unfolds. This adds an element of anticipation, subtly preparing the viewer for the sequence while creating a visually dynamic opening. For the cast list, I applied for a fade in and fade out technique, allowing names to appear and disappear smoothly. This technique ensures seamless readability while maintaining an elegant, rhythmic pace, avoiding abrupt cuts that could disrupt the flow of the animation. 

To reinforce the film’s themes and establish strong visual storytelling, I incorporated a set of icons that represent key moments in the movie. In the Juno example, the creator used a Tic Tac packet as a recognisable symbol from the film. Inspired by this, I selected a disco ball, a wine bottle, palm trees, a phone receiver, and a wedding topper, carefully matching each with the corresponding cast member. By pairing text with relevant imagery, I applied graphic design principles of visual association and hierarchy, ensuring that each element complements and enhances the overall composition. 

From a technical perspective in Adobe After Effects, I used keyframe animation, easing techniques, and object transformations to create natural, engaging motion. The fade in/fade out technique was achieved using opacity keyframes, ensuring a smooth and subtle transition from the cast list. Additionally, I applied secondary motion, such as a slight bounce on the phone receiver and gentle swaying on the palm trees, making the sequence feel more dynamic. The disco ball’s rotating and pulsating effect add rhythm and energy, reinforcing the playful yet structured nature of the animation. 

Overall, my project integrates motion design fundamentals, through primary motion (text transitions), secondary motion (natural movements of icons), and anticipation (dragging the main title at the start). Through iconography and composition, I applied graphic design concepts to create a visually cohesive and engaging sequence. My growing technical abilities in Adobe After Effects allowed me to experiment with keyframe animation, easing, opacity fades, and object transformations, resulting in a polished and effective title sequence.